For sale by owner or use a realtor? Manage your own stock portfolio or hire a broker? Cook yourself a gourmet meal or go out to dinner? Plan your own vacation or hire a travel agent. These are all things you can do yourself, but is it worth it?
As Director of Sales for Apple Vacations, I find value in travel agents because they qualify our customers. Their service and expertise helps customize the perfect Apple Vacation resulting in happy customers and repeat clientele. For us, its a service worth paying for and including in the price of our packages. Yes, I’ll admit, there are bad travel agents, but there are also bad restaurants, movies and sushi too!
In November, I will travel to 12 cities and speak to roughly 3,000 travel agents. I want to teach Travel Agents what you the consumer truly want from them. Please tell me, what would motivate you to use a travel agent on your next vacation? And then I’ll pass it along.