We have gotten many questions on the Secret Shopper Program, so here is a little FAQ blog on the program.
What is Apple Vacations’ Secret Shopper program?
At Apple Vacations, we pride ourselves on outstanding service and product. While we use Vacation Satisfaction Questionnaires as our standard in customer feedback, we now want to take it to another level. We are looking for Secret Shoppers, actual participants that consist of past, present, and future customers, who will report on their complete vacation experience.
Airlines, hotels, excursion operators and rental car companies all know that Apple Vacations is serious about the quality of its product and services. Unbiased consumer feedback will be brought to the attention of these partners to help maintain their quality control.
Can I be a Secret Shopper?
The application window for 2010/2011 Secret Shoppers is currently closed. Keep an eye out on Facebook and twitter — when the program opens again later this year, we’ll announce it there.
What will I have to do if I am chosen?
First, Apple Vacations will ask you to be part of one of our Consumer Panels. The Consumer Panel is set up to get instantaneous feedback on many topics that affect Apple Vacations and the industry. In order to be eligible to be a Secret Shopper, you must a member of one of our consumer panels.
Based on your responses to the questions on the Consumer Panel, we may ask you to be one of our Secret Shoppers. Example, if we are looking for feedback on, say, romantic getaways from Chicago-area newlyweds, or adventure travel from Farsi-speaking New Yorkers, the consumer panels will help us identify the secret shoppers for that specific mission. Sometimes we will be looking for repeat Apple Vacationers or we may be looking for first-time travelers — your honest answers to our panel questions are key.
What will I get for being part of the Consumer Panel?
In addition to being considered to be a Secret Shopper, panelists will receive special discounts, coupons and promo codes.
Where will you post this round of Secret Shoppers?
We won’t (“secret”, remember?). We’ll be notifying Secret Shoppers individually.
How many Secret Shoppers will be chosen?
Apple Vacations plans to recruit 24 Secret Shoppers in a 12-month period, beginning Sept 2010.
What will I have to do if I am a Secret Shopper?
Secret Shoppers will keep a travel diary and honestly assess various elements of their vacation experience as determined by Apple Vacations. Most importantly, you can’t tell *anyone* that you have been picked as a Secret Shopper — the key to this program working is your anonymity while traveling so you can give us honest feedback. We will remove you from the program if you blab. Facebook, we’re looking in your general direction.