Unlimited Luxury for All

As told by Jeff Farinosi, Senior Graphic Designer

I have a SECRET to tell you NOW (whispering): you can call me AMResorts’ #1 groupie. The past 5 trips I’ve taken were all at Secrets and NOW Resorts if that tells you something! During my travels I’ve been in relationships and have also been FREE (happily divorced) in others! Besides my relationship status changing, my love for AMResorts has not.secretsbanner

Most people would throw a label on Secrets Resorts as being mostly catered for couples and romance. That is far from the truth. They are wide open and friendly to any type of human being or group of people. Whether a Dolce & Gabbana cologne-doused metrosexual or a gun-rack-in-the-back-of-your-pick-up-truck redneck, you’ll see all sorts or personalities sharing and enjoying the public areas together, whether it’s the lobby or the swim-up bar. I ought to know since I accompanied the metrosexual, the redneck and his wife on a few of my trips! At the end of the trip, all of them wanted more with no complaints.

So when selling the Secrets brand, I say go for it and describe that the resorts cater to all and not just the ones deeply in love. There are plenty of opportunities to get romantic and the resorts are overall quiet when compared to the kid-friendly resorts. But there’s never a feeling of being a “third wheel” when staying at a Secrets Resort & Spa.


Beach Lover’s Paradise

It doesn’t get any better than Secrets Maroma Beach Riviera Cancun.  This adult’s only resort, nestled on the coast of the Yucatan Peninsula, is located on the most beautiful beach I’ve ever seen.  The pure white sands and crystal clear, bright, turquoise water is the closest thing to a beach lover’s paradise. 


Secrets Maroma Beach Riviera Cancun - Ocean View


Recently, my boyfriend and I were lucky enough to stay and experience all that Secrets Maroma offers.  Secrets Maroma has 8 restaurants, 7 bars, 2 pools, a Secrets Spa by Pevonia, and endless day and evening activities.  We enjoyed kayak tours, archery, cooking lessons, Beach Olympics and tequila tastings. Secrets Maroma also hosts a wide variety of night shows every night of the week including a Rock of Ages show, a comedy show and a Fire show. All of these shows are spectacular and very professionally done.


Rising up over the opal waters of the Caribbean, Tulum is an archaeological gem, standing guard over pristine tropical shores like a proud great, great grandfather. Tulum is the only walled Mayan coastal city ever discovered and has fast become one of the most popular sites in Mexico.


During our trip, we booked 2 excursions through Apple Vacations.  The first was called Tulum Jungle Maya.  This is perfect for those who are interested in learning about the local culture and history of Tulum but also want an adventure.  Our tour guide picked us up in the lobby and was very friendly. We were briefed on the day’s plans that included a tour of the ancient Mayan City of Tulum, zip-lines and snorkeling in one of the many Cenotes of Mexico. Cenotes are underground fresh water rivers that span throughout the Mexican terrain. These Cenotes make up the second largest underground river in the world. When we arrived at Tulum we were schooled on the city’s history, then we were allowed to roam about to take pictures as well as take in the breathtaking views from the city’s outer limits. The city of Tulum is absolutely stunning, set on a cliff overlooking the Caribbean. 


Purification Ceremony

After the Tulum visit, we were driven to a Mayan ranch to participate in a Mayan purification ceremony located in a sub-tropical rainforest. The Mayans believe that going underground and purifying your body through the ritual symbolizes death and being reborn. This ceremony is supposed to transcend your body from old to new, and it was very interesting to take a part in the ceremony which was held in the ancient Mayan language.  After the ceremony the adventure begins. We started by rappelling down a 50ft cavern into the Yaxmuul Sac-Actun Cenote, a natural pool where you snorkel through beautiful rock formations.  Afterwards, we flew through the jungle on 3 different zip-lines, the last of which dips you into one of the many openings of the Mexican Cenotes.  Just when you think the adventure is over, you board a cross country all-terrain Mercedes Benz Uimog vehicle that takes you through the rain forest but you’d better hold on, because it is very bumpy but fun ride. It was a fun filled day packed with oohs and ahhs as well as a high entertainment value. This excursion comes highly recommended.


Experience the thrill of flying 20m ( 66 ft) over the jungle canopy on a 580m. (1,930 ft) long zip-line circuit. The longest "zip" is 260m (865 ft.), the longest & fastest in the region! We will prepare & gear you up to rappel 18m. (60 ft) into the depths of an underground river.

We love to snorkel so our second excursion was the Mayan Adventure.  This excursion lets you explore 3 uniquely different eco-systems.  A calm, isolated inlet where you can zip-line and jump off to the Cenote.  Then you explore an underground river cave Cenote filled with stalagmites, stalactites and small river fishes.  The 3rd is a natural Caribbean inlet filled with coral reefs and a variety of tropical marine life as well as endangered sea turtles.  If marine life is your thing, this excursion is a must.


Six à la carte theme restaurants, and six fabulous bars ranging from elegant to swim-up will delight your senses and satisfy all your culinary desires.

During our week’s stay at Secrets Maroma we were able to experience the best that resorts have to offer. The resort had great service, exquisite food, relaxing beach views, and incredible amenities. Through my experience with all-inclusive resorts,Secrets Maroma, is by far the most impressive experience. From the wonderful staff to the picturesque beach this resort is a complete package. No request is over the top, no appetite goes un-filled, and no ambience goes unfulfilled. It doesn’t matter whether you want a relaxing, quiet experience or a fun filled experience filled with good music and cocktails; Secrets Maroma has it all. It is an unforgettable experience that has my boyfriend and I counting down the days to our next experience.


Secrets Maroma – Affordable Luxury

If anyone is wondering to themselves, “gee, where can I go for a lovely Apple Vacations trip to an adults only resort with outstanding service, a drop dead beautiful beach, gorgeous rooms with nearly all ocean views…AND some of the most delicious and plentiful food you will find at any resort in the Caribbean”? I have two words for you, Secrets Maroma

Secrets Maroma

Secrets Maroma Resort & Spa - Affordable Luxury

I recently had the pleasure of staying 3 nights and 4 days at the lovely 4 Diamond, 6 Golden Apple resort that is nestled in the beautiful Riviera Maya, just a quick 30 minute ride from the Cancun airport. Honestly, from the moment you walk in the door, you truly feel like you are amongst old friends whose only goal is to ensure that your every need is fulfilled!

 My room was an impeccable ocean view room with the most comfortable bed I have ever slept on! It was clean and stunningly decorated. Our building concierge “Pilar” walked us into the room and explained where everything was, how it worked, etc. Pilar was stationed in our building to help with any little need, question or service you could possibly think of with a smile on her face and a true desire to make sure everything about the stay was over the top! She absolutely succeeded!


Secrets Maroma Resort & Spa - Beach View

I think my favorite thing about Secrets Maroma however had to be the food! In all my years of traveling with Apple Vacations I have to admit I have had some wonderful meals in many beautiful resorts. I honestly thought I had previously had the best of the best. I was wrong. From the lovely breakfasts, to the snack bars by the pool to the oh so fun Tepanyaki restaurant (what a show they put on!), to the yummy steakhouse, I thought I was in food heaven!


Secrets Maroma Unlimited-Luxury®

Then came Saturday! About lunch time about 20 chef’s in their whites all came marching out to the pool, each carrying a tray of food more appetizing then the one in front of him, it was literally a parade of food! Everyone stopped to admire this lovely sight and assumed (wrongly it would turn out), that there was to be a private event or wedding in the lovely wedding gazebo. We were all mistaken! All of these lovely people who work in the restaurants proceeded to then disperse and walk around and offer all of their lovely goodies to us!


Everyone was stunned and amazed at the sheer magnitude of food being shared. THEN, we all were even further amazed when some of them proceeded to actually get in the pool with their offers! Two actually got in a little boat and literally rowed around to those lounging in the pool! Others used a raft to present their treats! Now I really was in heaven! It was the most delightful surprise any of us had ever seen! Where else will you be so pampered that you don’t even need to leave the pool to eat? It was a first for me, but it won’t be the last; I will be returning to Secrets Maroma just as quick as I can!


Simply the best….beach!

As I stated in my last “simply the best” blog, I often get asked what’s the best ________ ? (Fill in the blank).

So this week my blog proclaims the best “beach within reach!”  If you go on vacation and all you want is beach, beach, beach … and you want a recommendation of where you can really travel to, then read on.

In honor of Cinco de Mayo I declare my favorite “beach within reach!”  – Maroma beach in Rivera Maya, Mexico.  Maroma beach is on the coast of the Yucatan Peninsula about 30 miles south of Cancun, and just north of Playa del Carmen.  It’s simply stunning. Powder white sand beach as far as the eye can see, leading right into the beautiful turquoise blue ocean. It’s both wide and long, with plenty of open space and palm trees perfectly lining the landscape. It’s the best beach not only because it’s picturesque, but there is plenty of space for walks, beach activities and it’s an amazing spot for snorkeling due to the nearby coral reefs.

Secrets Maroma Beach Riviera Cancun is the most amazing hotel on this beach and THE place to stay.  Self described  – Pure white sands, crystal-clear waters and warm tropical breezes promise a perfect paradise at Secrets Maroma Beach.  This  Unlimited-Luxury haven is located on this all-suite hideaway is surrounded by soft white sand, turquoise waters, vibrant coral reefs and adventurous  one of the most pristine beaches in Mexico.  Secrets is adults only. Another great nice option is Catalonia Playa Maroma. This hotel has typical Mexican decoration with vibrant colors and palapa roofs.  The hotel is surrounded by lush mangrove forests which are native to the Yucatan peninsula. It’s a great location for both couples and families.

Even The Travel Channel agrees naming  Maroma beach one of the most beautiful beaches in  the world and “the most exquisite secret in Mexico”.

So, do you agree? What’s the best beach you have ever seen on an Apple Vacation?

Get Reconnected and Recharged

I just returned from an unbelievable one-week vacation in the Riviera Maya. My fiancé and I were really looking forward to a chance to spend some quality time together. Our hectic (and completely opposite) work schedules make it almost impossible for us to see each other throughout the week. We figured the only way to catch-up was to hop on a plane and head somewhere warm. Not a bad plan, if you ask me.

We knew we wanted Mexico. We knew we wanted an amazing beach with everything included, and though we look forward to having a family in the future, we knew we wanted an Adults Only resort.

Lucky for us, all signs pointed to Secrets Maroma Beach.

We wanted to make this a special trip so we couldn’t skip out on the necessary extras. We started the vacation off right with Preferred Perks. We had incredibly convenient and comfortable seats in the second row with more seating room – is a must for my 6’4” amigo. Being among the first off of the plane, we zipped through customs and by the time we reached the baggage carousel our luggage was already waiting for us. We grabbed it and headed outside to our private transfers. If you have never used private transfers before, you must do it. If you don’t believe me – try it, just once, and you will see the incredible difference it makes in your trip. We made it to beautiful Maroma Beach is about 30-minutes. To be fair, I purposely left my watch at home, so give or take a few minutes.

Ok, I have to be completely honest here. We have been to a few adults only resorts in the past, usually for short stays and we have always had a great time; but I was wondering “can we really just gaze lovingly into each other’s eyes for an entire week?” Rest assured there’s no other face in this world I would love to stare at more, but for an entire week? Speaking in hushed voices, tied at the hip and using pet names for eight days straight is just not our style. We want the romance but we like to have fun too, and I was nervous that there wouldn’t be enough options for us. Well, I couldn’t have been more wrong.

The resort was incredibly elegant, romantic, and the service was unbelievable. It managed to be all these things and yet still comfortable. From the moment we arrived we were able to really relax, have fun and most importantly, spend time together. Our week was spent so many different ways. We laid on the beach and soaked up the sun, met new friends at the beach bar, dined at amazing and intimate restaurants, even watched the Eagles game at the outdoor Sports Bar (which in retrospect, we probably could have skipped that week). We even participated in activities hosted by the Entertainment Staff – a bit out of character for us. One night we hopped in a cab and headed into Playa del Carmen for a fabulous dinner and some shopping, and the next day we took a fantastic snorkeling excursion in Puerto Morelos. We were able to make our romantic getaway 100% suit us.

It was by far the best vacation we’ve ever had. It was so hard to leave after only one week, but we came home reconnected, relaxed and ready to tackle reality again. And naturally we’re already planning our next trip back!

Riviera Maya Hotel Reviews

dreamspuertoaventuras-066More reviews from our Florida sales rep, Everton, escorting his first FAM trip to Riviera Maya.

Grand Sirenis Riviera Maya – This resort has 960 oversized junior suites, 3 beautiful pools and a huge lazy river that wraps around the report! The resort also features a beautiful and large open-air theater with nightly entertainment, and 8 a la carte restaurants (reservations required). They have a Kids Club with a “cushioned pool” which is a cool feature for the kids. This Resort features a new MASSIVE Spa with a Salt Water Floatarium. All the spa treatments that are available were stunning. Apple guests get an exclusive beach party twice a week, which is a great Apple exclusive. The resort also has Mayan ruins on site.  This property is truly amazing!!!

Dreams Puerto Aventuras Resort & Spa – This resort has 7 floors, which makes it the TALLEST building in the Riviera Maya.  Stunning ocean and lagoon views!  The coved beach is perfect for families with younger children. The water is crystal clear with no high waves! This makes for great diving and snorkeling.  They offer an adults-only pool area with pool bar and restaurant.  The hotel is located in the heart of Puerto Aventuras with shopping and dining!  You can even swim with the dolphins’ right across the street. The food was great and so was the service! The Preferred Club, which is the entire 7th floor of this resort, is a great option for an upgrade.

Secrets Capri Riviera Cancun – The food, service, quality and staff of this resort can’t be topped!  As with all AMResorts, free non-stop transfers are included when booked with Apple Vacations. No wristbands, dining restrictions or dining reservations are required.  24-hour room service is available. Resort offers 291 rooms and suites, 6 restaurants and a massive newly built Spa by Pevonia. This resort offers a complimentary shuttle to and from Playa del Carmen once daily.

Secrets Maroma Beach Riviera Cancun – This beach was WOW! It was just amazing and breathtaking, the ULTIMATE beach in Riviera Maya!  The best beach I saw. This is an adults-only resort with 412 suites, 6 restaurants and 6 bars. They offer 24-hour room service, beach service, pool service, top shelf liquors and American beer.  If you want room service, but don’t want to have to be disturbed? Not an issue, each suite boasts a “Secrets Box”. The staff can place your order in the box from the hall and you can retrieve the order from inside! This was a unique and cool feature! Great selling tool!

Secrets Maroma review from Erin Miller

Secrets Maroma Beach Riviera Cancun is a 6 Golden Apple Resort. This resort is one of my all time favorites and many of the agents I am with love it as well!  I would have to say the BEST part of this property is the beach -the sand is so white and soft and the water is crystal blue and turquoise.

This resort is adults only and is perfect for honeymooners or any one celebrating a special event or even perfect for a girls getaway!

They have an AMAZING spa and also a wedding coordinator right on site to plan your special day. With Maroma beach as your backdrop, the wedding pictures will be amazing!

This resort is only 20 miles from the Cancun Airport and only 15 minutes from shopping and dining for your clients in Playa Del Carmen! And don’t forget non stop transfers are included when you book Secrets Maroma with Apple Vacations.