Let’s Get Personal – Apple Vacations Tradeshow 2012


I was invited to go to the Apple Vacations Trade Show that took place in Chicago on September 11, 2012.  It was my first time at the annual travel extravaganza and I was in store for a big treat. For travel agents that haven’t had a chance to go yet, I highly recommend it, there’s so much to learn!

Picking up a Golden Apple Award

Let me start with rough agenda, the day broken into a few parts:

  • The Golden Apple Awards Luncheon
  • Followed by the #AVTS13 trade show – this year’s theme – Let’s Get Personal
  • Finished up with the Crystal Apple Awards presentation at the end of the night

It’s a jammed packed day of travel news, travel agents, and travel talk!


The Golden Apple Awards are given to the top hotels in Mexico, the Caribbean and Hawaii. For those of you that don’t know, the Golden Apple Awards are given to individual hotels based on achieving high levels of excellence for their staff and service. I was lucky enough to sit at table with a couple of our beloved social media brand advocates who were tweeting updates during the whole day using #AVTS13 to keep the industry up to date in real time as awards were announced. I really enjoyed the key note speaker, Arnie Weissmann, the editor in chief of Travel Weekly. He gave an interesting and impactful speech of how the Travel Agent is back and better than ever. Golden Apple Awards were picked up at their tables, pictures were taken with Jeff Mullen, President of Apple Vacations and then we hit the trade show floor!

Apple Vacations Tradeshow 2012 - Let's Get Personal


Apple Vacations Tradeshow 2012 - Social Media Content Sharing

WOW! In no time the tradeshow was packed with at least a thousand travel agents and Apple team members alike. This year’s theme is “Let’s Get Personal”, and Apple made that more apparent than ever this year.  With representatives from over 100 hotels, airlines and tourism boards, travel agents had a chance to meet new contacts and say “Hi” to familiar faces.  Don’t forget, it’s also another learning opportunity to see “What’s New” with Apple Vacations for 2012-2013. I overheard travel agents being particularly happy to be among the first to pick up a supply of our 2013 Catalogs.


Tim Mullen, President Apple Vacations, announcing Crystal Apple Awards 2012


Finally, at the end of the day, the Crystal Apple Awards were announced by Tim Mullen, President of Apple Vacations. The Crystal Apple Awards are among the most coveted honors in the travel industry, chosen by hundred of thousands of Apple Vacationers who complete our Vacation Satisfaction Questionnaires. The final award given out was Destination of the Year, presented to Riviera Nayarit. We definitely want to congratulation all our 2012 Crystal Apple Award Winners!Click Here to see the Best of the Best–> http://applev.ac/QFYO0p


A note to Travel Agents:

We offer convenient tradeshows and seminars on a regional basis. Many of our events are by invitation only, so if you don’t see opportunities in your area below, be sure to contact your local Apple Vacations Sales Manager for more information.