Jimmy Buffett put it best: “Don’t try to describe the ocean if you’ve never seen it. Don’t ever forget that you just may wind up being wrong”. Well, that is the value of a Destination Familiarization Trip in a nutshell. “Fams” are the business trips that professional travel agents take to learn more about destinations and resorts, so that they can better match their customer’s needs to the right vacation. And, though it might sound like fun, they are generally hard work. Continue reading →